Digital Marketing

Is SMS Marketing still relevant? Our 7 reasons why

Are you a digital marketer or business owner looking to make the most of your marketing efforts? If so, you’ve likely heard about SMS Marketing and want to know – is it still relevant in the ever-evolving world of digital marketing? The short answer is yes! With over 327.6 billion text messages sent worldwide across all providers each month, SMS Marketing continues to be one of the most effective ways for businesses to reach and connect with their customer base – no matter what size. Together with SMS Marketing Services San Antonio, we are going to dive into 7 reasons why SMS Marketing remains an important tool for any modern day marketing plan.

Reason #1: Cost Effective

SMS Marketing continues to be one of the most cost effective channels for businesses to reach their customers. With text messages costing only a few cents per message, it is one of the most affordable ways to get your message out there compared to other marketing methods like radio, television or print ads. SMS Marketing Company Dallas shares that you can create content that is specific and targeted towards each customer segment and ensure that your valuable resources are being used in an effective manner.

Reason #2: More Likely To Be Seen

Unlike email which can easily find its way into spam folders, SMS messages are more likely to be seen by your customers since they arrive directly in the user’s inbox with no need for opening emails or navigating through websites. According to a study by Mobile Marketing Watch, 98% of text messages are opened and read within 15 minutes of being received. This makes it the perfect medium for time-sensitive or urgent announcements like sales or special offers.

Reason #3: Easy To Track And Measure Results

SMS Marketing allows you to track and measure the success of your campaigns with ease. You can track both open rates as well as conversions on a per campaign basis in order to determine which campaigns are performing best and adjust accordingly. Additionally, you can also use analytics tools such as Google Analytics to gain further insights into customer behavior when interacting with your messages.

Reason #4: Personalization

SMS Marketing is one of the most personal forms of digital marketing. You can easily customize your message for each individual customer in order to engage and connect with them on a personal level. This could be anything from including their name, interests or preferences in the message body, to sending out special offers or discounts based on purchase history.

Reason #5: Mobile Friendly

Since more than 80% of smartphone users now use text messaging as their primary form of communication, it makes sense for businesses to leverage this channel in order to reach their target audience. According to a top digital marketing agency, since SMS messages are sent directly to mobile devices, they are incredibly easy to read and respond too which increases engagement compared to other methods like email or web ads.

Reason #6: Opt-In & Opt-Out Feature

One of the great things about SMS Marketing is that customers can easily opt-in or opt-out of your messages at any time, giving them more control over when and how they receive notifications from you. This makes it easier for you to maintain compliance with texting regulations as well as ensuring that only customers who are interested in receiving information from your business will be notified.

Reason #7: Market Reach

SMS Marketing allows businesses to reach a much larger audience compared to other marketing channels due to its universal nature and wide market penetration. Additionally, it is also an excellent way for global brands to stay connected and engage with their customers no matter where they are located in the world.


In conclusion, there’s no denying that SMS Marketing has stood the test of time and continues to be an incredibly valuable tool for businesses. From cost effectiveness, ease of tracking, personalization and its global reach, SMS Marketing gives you all the tools you need to successfully engage with your customers and drive conversions. So if you’re looking for a modern day marketing solution that really packs a punch, look no further than SMS Marketing!

Here in lies our 7 reasons why SMS Marketing is still relevant today – it is cost effective, more likely to be seen by customers, easy to track and measure results, allows personalization, mobile friendly, provides opt-in/opt-out feature as well as having a global market reach. The possibilities are endless with SMS marketing and its value is undeniable. So don’t wait any longer, get started on your SMS Marketing campaign today and start seeing the results you’ve been looking for!

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